Liz Khoo

Currently: Columbus Ohio


Senior Product Designer Salesforce July 2016 – Present San Francisco, CA

Designer on the IoT Cloud product team. Own feature development through concept, research, and release. Partner with product managers, engineers, and cross-cloud partners.

Product Owner Verdigris January 2016 – June 2016 Moffett Field, CA

Define company and Applications (software) Team’s OKRs and product roadmap, in collaboration with other Product Owners. Manage backlog, set sprint priorities, and triage emergent requests for Applications.

Product Owner is a peer-voted leadership role.

Product Designer Verdigris November 2014 – June 2016 Moffett Field, CA

Lead and deliver product design for Verdigris' web and mobile products, including a mobile web alerts app, dashboard analytics app, the physical-digital installation experience, and email messages and reports. Plan and conduct customer discovery, user research, and user testing according to project demands. Own software product specifications and business requirements. Hold workshops for collaborative solution generation, promoting design thinking around various business needs. Create UI wireframes, high fidelity mockups, and prototypes for user testing and communication to engineering. Hired the first Visual Designer at Verdigris.

Verdigris is a connected buildings solution, providing advanced energy intelligence and management. Our goal is to make smarter, more sustainable buildings by helping building operators run their facilities at optimum efficiency.

Design Researcher Proteus Digital Health July 2014 – October 2014 Redwood City, CA

Planned and conducted primary user research with medical professionals, caregivers, and patients. Led research and concept development for a new behavioral change platform.

The Proteus product ecosystem includes wearable medical devices, ingestible digital medicines, and mobile and web applications.

Freelance Designer Self May 2013 – Feb 2014 New York City, NY

Provided design strategy and first prototypes for a home goods start-up, and 3D modeling and printed prototype of a clutch for a NY-based clothing brand.

Summer Intern L2 Think Tank Apr 2013 – Aug 2013 New York City, NY

Gathered and wrote product specifications of new site features for L2 member companies. Created wireframes and visual mock-ups. Pioneered an infographics design initiative to support new Research Report releases.

Studio Associate Lindsey Adelman Studio Mar 2012 – Jul 2012 New York City, NY

I worked here during my transition from digital agency analyst into graduate design school student. It completely opened my eyes to what a successful design-build studio looks like on the inside, and I learned a lot about luxury-level craftsmanship and service.

Lindsey Adelman Studio designs chandeliers, home furnishings, and items that walk the line between design objects and fine art.

Senior Analyst R/GA 2010 – 2011 New York City, NY

Advised brands on strategies to optimize their digital marketing based on data-driven insights.

Set up measurement plans to track user behaviors across digital platforms (mobile, social, web, advertising networks, etc.) including any A/B and MVT testing for creative iterations. Analyzed behavioral data, survey data, and industry trends to inform the success of client’s projects. Collaborated with account managers, producers, engineers, and designers to pitch clients new projects and optimize existing ones. Managed day-to-day account workflow related to analytics. Coached junior analysts.

Clients served: MasterCard, L’Oreal, Ameriprise, Nike, CapitalOne

Analyst Digitas LBi 2007 – 2009 Boston, MA
Account Manager Gather, Inc. 2006 – 2007 Boston, MA

Oversaw establishment and promotion of sponsored groups on the fledgling social network, Gather.


MPS, Interactive Telecommunications Program New York University Sep 2012 – May 2014 New York City, NY

“The institute for the recently possible”

Thesis: “Good Care Calls”, a proposal for a service to reduce unnecessary hospital readmissions among elderly patients, by pairing them via phone with graduate-level nursing and psychology students.

Certificate of Product Design New York University, Continuing Education 2011 – 2012 New York City, NY

A one and a half year of coursework to learn the fundamentals of physical product design (industrial design).

Bachelor of Arts Wesleyan University 2003 – 2006 Middletown, CT